Driftwood
Arcadia Furniture Studio
Overview
Arcadia makes furniture by hand in a converted barn in rural Somerset. They had an extraordinary product and an almost invisible online presence. We built Driftwood — a content system that turned their making process into a serialised story across Instagram, TikTok, and Pinterest.
The Challenge
Craft brands struggle to translate the physical experience of their work into content that performs online. Arcadia's previous social presence was inconsistent, low-resolution, and disconnected from the warmth of their actual studio. Follower growth had flatlined for two years.
The Approach
We embedded a content director in the studio for the first three months to document the making process at every stage. From this archive we built a twelve-month content calendar that alternated process films, maker portraits, and finished piece reveals — each formatted specifically for the platform it was published on.
Gallery
The Outcome
Organic follower growth of 7,900% across nine months. A waiting list of 340 commissions. Two viral TikTok posts exceeding 4M views each. Revenue grew 3.4× year-on-year. Arcadia hired their first in-house social coordinator at month six.
Next Project
The Meridian
Meridian Hotel Group
